26.02.2025

Kia dealer conference in Jizzakh: CKD production of a new model and strategic plan for 2025

On February 20, 2025, the Kia annual dealer conference, which was an important stage in the development of the brand in Uzbekistan, was held in Jizzakh. The event was attended by representatives of the ADM Global group of companies, Kia regional headquarters, official dealers of the brand from all regions of the country, as well as Kia President for the CIS Im Jeu.

The conference began with an analysis of the results of 2024. Kia sales growth and a significant expansion of the model range were noted in the Uzbek market. The following were noted among the main factors of success: the first completely new model of the Kia brand, produced at the ADM Jizzakh automobile plant - The launch of Sonet is also a result of effective marketing campaigns, improved service delivery and high customer satisfaction.

Kia Uzbekistan management presented its strategic plan for 2025, which includes expanding the dealer network, introducing innovative services and strengthening the brand's position in the Uzbek automotive market. Special attention was paid to digital solutions aimed at creating convenience for customers, including online booking and a gradual transition to online sales.

In order to present Kia cars to a wide range of buyers, in addition to opening new centers in various cities of Uzbekistan, the dealer conference paid special attention to the following key aspects of developing the Kia brand in Uzbekistan in 2025:

• marketing activities aimed at increasing loyalty and creating a comfortable environment around the brand, as well as events for customers and their families;
• launching new and modern models that meet high quality and safety standards in the automotive market of our country;
• optimizing the work of dealers – The event participants discussed ways to improve service quality, sales efficiency, and customer relations.

At the event, representatives of Kia official dealerships were shown a new model planned to be assembled at the ADM Jizzakh CKD plant in 2025 together with Sonet. They were also given a tour of the plant, where they were introduced to the entire process of small-unit assembly (CKD).

The Kia dealer conference in Jizzakh became an important platform for discussing the main trends of the Uzbek automotive market, strengthening partnerships, and setting new ambitious goals. Thanks to the joint efforts of Kia official dealers and the ADM Global group of companies, the brand continues to strengthen its position by providing customers with innovative solutions and high-level service.