28.04.2024

“2024 CHERY International Business Conference”: a new era of millions of sales

On April 28, 2024, the “2024 CHERY International Business Conference” was held in Wuhu, Anhui Province, China. Dealers and investors from all over the world gathered to witness CHERY’s confident steps towards globalization and the magnificent achievements it has made. Official representatives of ADM Global Group of Companies, the official distributor of the CHERY automobile brand in Uzbekistan, also attended the event.

After the moderator's opening speech, Mr. Zhu Shaodun, CEO of the CHERY brand, delivered a keynote speech titled “Exploring the New Era” (“New Era Research”) report. He spoke about the results of the work done and the future development strategy of the CHERY brand.

At the conference, Mr. Zhu Shaodun emphasized that CHERY is committed to working with all dealers and investors to create a system capable of ensuring the sales of one million vehicles. Looking back, we can say that every success of CHERY is the result of its strict adherence to the principle of “customer first”. In 2023, CHERY achieved remarkable results: the export volume reached 937,000 vehicles, which allowed it to become China's leading automobile export brand and win the trust of more than 13 million customers around the world. This success is due to CHERY's "closer to customers" strategy, in-depth understanding of market demands and prompt response to consumer feedback. The achievements are also the result of the tireless efforts of nearly 50,000 dealers around the world, who deliver CHERY's core values to global customers through their professionalism and excellent service.

In the era of intense globalization and fierce market competition, the next five years will be a decisive period for Chinese automobile brands and their global competitors. Sustainable growth can only be achieved through brand strengthening and multi-faceted marketing opportunities, as relying solely on "predatory pricing" is not appropriate for long-term planning. Therefore, CHERY is at a critical stage of transformation, which requires it to seek new ways to create a world-class marketing system that goes beyond the boundaries of traditional competition.

In response, CHERY has proposed five core competencies to create a world-class brand marketing system: product, brand, experiential marketing, ecological system and ESG (Environmental, Social, and Corporate Governance). Regarding product quality, CHERY is creating the world's first electric hybrid platform with four driving modes: ICE (internal combustion engine), HEV (hybrid electric vehicle), PHEV (plug-in hybrid electric vehicle) and BEV (battery electric vehicle). This platform will surpass the world's top five safety certifications: IIHS, C-NCAP, EUCAP, JNCAP and NHTSA. CHERY also has the "Marking", "Sharpen" and "Shielding" and “Globalization” strategies to create long-term brand value. Currently, CHERY is establishing the With CHERY With Love (WCWL) platform to actively operate in the global ecological market through platforms, events, products and collaborative creativity funds to create CHERY’s ecological matrix. In the future, CHERY will continue to expand its presence in major international markets, participate in social activities, and develop charitable initiatives that contribute to strengthening CHERY’s position in the world.

During the business conference, Dr. Xu Yuzhong made an in-depth analysis of CHERY's latest technological achievements and demonstrated the brand's strong innovation potential. Finally, during the practical experience sharing of well-known dealers, the strong adaptability and success stories of CHERY's global network were demonstrated. At the award ceremony, advanced dealers were honored for their skillful efforts and hard work. The collection of water from sources around the world became the main event. The harmony of cultures and concepts of these different countries symbolized that CHERY and its global partners are writing a remarkable success story together!

It is worth noting with pride that at the “2024 CHERY International Business Conference”, ADM Global Group of Companies was awarded the “Market share breakthrough award” (“Market share award”) and “Annual performance award” (“Annual performance award”), “Roodell Sergeli” and “CHERY Bukhara” were recognized as the best dealers in Uzbekistan.

The final session of the conference was delivered by Mr. Zhang Guibin, President of CHERY International. He noted that the company's marketing system's goal of selling one million cars is not only a projection of reaching an important milestone in the development of the CHERY brand, but also a plan with great expectations for all dealers.

The successful holding of the “2024 CHERY International Business Conference” marks the beginning of a completely new stage for CHERY. CHERY intends to establish stronger and more effective cooperative relations with its global dealers. Together, they will solve problems, seize opportunities, and pave the way for a prosperous future for CHERY and all its partners!

The first automobile plant built with private investment in Uzbekistan – You can familiarize yourself with the characteristics, available equipment and prices of CHERY cars manufactured at the ADM Jizzakh plant and presented in Uzbekistan by the ADM Global group of companies on the cheryauto.uz website.

CHERY Uzbekistan official pages:

Hotline phone number: +998 71 276 55 55

Website: https://cheryauto.uz

Instagram: https://www.instagram.com/cheryuzbekistan/

Telegram: https://t.me/cheryuzbekistan

Telegram-bot: https://t.me/cheryuzbekistanbot

Facebook: https://www.facebook.com/CHERYUzbekistan

YouTube: https://www.youtube.com/@cheryuzbekistan