20.05.2024

"2024 GWM Global Conference": an illustration of the path of global development

On April 25, 2024, the “2024 GWM Global Conference” was held in Beijing (PRC) as part of the grand “2024 Beijing International Automotive Exhibition” held from April 25 to 30, 2024. The conference was attended by official representatives of the ADM Global group of companies, the official distributor of the HAVAL (Great Wall Motor) automobile brand in Uzbekistan.

At the conference, Mr. Mu Fen, President of GWM, emphasized that the company adheres to a globalization strategy while maintaining its roots in China and localization in foreign markets. The brand has been continuously improving its export strategy from simple "export of goods" to "overseas sales", and now "ecological globalization". GWM has been continuously promoting localization by creating conditions for the adjustment of local production, operations, brand and supply chain to achieve high-quality global development. After more than 20 years of overseas development, GWM's high-quality global development has reached a new level. Several high-quality new energy products such as GWM TANK and GWM ORA have been launched into overseas markets, and the "ecological globalization" strategy has achieved significant results.

GWM's "ecological globalization" strategy has achieved significant results. continues to promote the strategy and achieve global development of the brand by fully embracing the "research - production - sales" process. The company is actively establishing local branches, carrying out localized marketing and product development, and exploring new ways of working.

At present, the brand has opened automobile factories in Thailand and Brazil, and has also established KD factories in Pakistan, Ecuador and other countries to help localize research, development and production of products that are suitable for regional driving conditions and global consumer needs. By relying on local mass production, GWM not only increases price competitiveness, but also helps create jobs, increase tax revenues in local markets, fulfills its social responsibilities, and contributes to the development of the countries and societies in which it operates.

Mr. Parker Shi, the head of GWM International and vice president of GWM Group, spoke about the history of the company's global development. He highlighted the achievements of GWM's five major product lines in the global market. Along with the stories of car owners in different countries, he demonstrated that GWM has won the love of global consumers due to the high quality of its products and services.

GWM is one of the first Chinese automobile companies to enter overseas markets. As early as 1997, it began to export the first batch of GWM products to the Middle East market and began to explore and expand the international market. Currently, GWM has a presence in more than 170 countries and regions around the world, and more than 1.4 million international users have become owners of GWM vehicles. In 2023, GWM's overseas sales volume will exceed 314,000 vehicles, a year-on-year increase of about 80%.

Within the brand's "ONE GWM" strategy, Great Wall Motor is transforming its brand image by strengthening its value display and continuing to expand its five major product lines. Based on the needs of global consumers, the company has formulated an overseas strategy of "multi-category + multi-power combination" to meet their diverse requirements in complex usage scenarios. All the main models sold have achieved the highest five-star ANCAP and E-NCAP ratings. Premium models such as GWM TANK 300 and 500 have been launched into the global market and have been rapidly implemented in more than 30 countries. GWM TANK 300 even ranked 2nd in the global sales of hardcore off-road vehicles, creating a new image of Chinese cars. At the "2024 Beijing International Automotive Exhibition", GWM ensured full coverage of the event in Chinese and English, as well as live broadcast of the brand presentation on overseas social media, demonstrating the positive image of the brand in global development.

Thanks to the high quality of its products and excellent after-sales service, Great Wall Motor has won the love of car owners all over the world. The “GWM Care” service provides a thorough and well-thought-out experience, paying attention to every detail of the car owner’s car use. The support of global users is the driving force behind GWM’s stable and high-quality development, and the company is always grateful to global users for their support and love for the brand.

By organizing ceremonies, meetings, off-road vehicle trips and other events for car owners, GWM allows them to enjoy the beauty and wonder of driving the company’s products, creating a sense of belonging for them.

In the near future, Great Wall Motor will launch the “GWM Life” program to encourage car owners around the world to show their lifestyle or attitude to life. will launch a car owner incentive program. The company will also select lucky car owners to participate in the “Alxa Hero Festival” to showcase China’s off-road vehicle culture to car owners around the world and enhance their sense of belonging.

Great Wall Motor takes a long-term approach to its operations and adheres to the principles of openness and inclusiveness. The company is building a global integrated ecosystem covering research, supply, production and sales. GWM will form a comprehensive range of products to enter global markets. This will help strengthen the brand image that inspires trust among global consumers. In this way, the company will contribute to the sustainable development of the global automobile industry.

It is worth noting that the production of cars under the Haval brand is carried out in the “Jizzax” The production is being carried out at the ADM Jizzakh plant, which is located in the FEZ and is part of the ADM Global group of companies, the first automobile plant built with private investment in Uzbekistan.

Detailed information about the activities of the ADM Global group of companies is provided on the official website adm.uz.

You can familiarize yourself with the characteristics, available equipment and prices of HAVAL crossovers on the haval.uz website.

HAVAL information line: +998 (71) 287-88-88

E-mail: info@haval.uz

Telegram: @haval_uzb

Instagram: @haval_uzbekistan

Facebook: @haval.uz

YouTube: @HavalUzbekistan

HAVAL's official dealership centers:

Sayor Motors Tashkent

Phone: +998 (55) 519-00-01

ADM-ASTER Tashkent

Phone: +998 (55) 506-25-52

HAVAL Andijan

Phone: +998 (95) 179-01-01, +998 (95) 179-00-01

HAVAL Bukhara

Phone: +998 (91) 827-27-27

HAVAL Samarkand

Phone: +998 (55) 506-25-52

HAVAL Termez

Phone: +998 (90) 522-20-20