08.04.2025

Kia, CHERY and HAVAL brand car sales grow at a steady pace in March

More than 1,700 Kia cars found their owners

In March 2025, 1,741 Kia cars were sold in Uzbekistan. This is confirmation of the stable interest in the brand from private and corporate customers.

Sonet: a confident leader in the urban crossover segment

More than 70 percent of the total sales volume in March was accounted for by the Kia Sonet, which amounted to 1,235 units. This crossover firmly holds the leadership in the model category due to the harmony of design, high technology and cost of ownership.

The following top-5 models took the following places:

• Sportage - 125 cars (7.2 percent);
• Sorento - 110 cars (6.3 percent);
• K5 - 102 business sedans (5.9 percent);
• Seltos - 42 cars (2.4 percent).

Each of the models has found its own consumer audience - from pragmatic buyers to those who prefer spaciousness, comfort and status.

Sales Geography: capital and regions

High interest in Kia cars has traditionally been maintained in the city of Tashkent, accounting for 37 percent of total sales in this region. The following places were taken by:

• Tashkent region - 8.5 percent;

Samarkand region - 8.4 percent;

• Kashkadarya region - 7.6 percent;
• Bukhara region - 6.4 percent.

The share of the remaining regions is 32.1 percent - this figure indicates stable demand throughout the country, regardless of location.

Customer portrait: who chooses Kia?

Among individuals, 64.7 percent of new Kia owners are men. Women make up 35.3 percent, indicating the growing interest of the active female audience in the brand.

The distribution of age groups is as follows:

• 40-49 years old - 27 percent;
• 30-39 years old - 21 percent;
• 50-59 years old - 20 percent;
• 18-29 years old - 17 percent;
• 60-69 years old - 13 percent;
• 70 years old and older - 2 percent.

Thus, the bulk of buyers are customers aged 30 to 59 - a mature and economically active audience.

The results of March 2025 confirm the high competitiveness of the Kia brand in the Uzbek market. The Sonet model remains the flagship of sales, demonstrating stable demand in an environment of growing competition. Sales by region demonstrate uniform geographical diversification, and audience coverage demonstrates the stable attractiveness of the brand in different age categories.

Sales of cars under the CHERY brand increase by 20.9% compared to February

In March 2025, 660 CHERY brand cars were sold in Uzbekistan - this indicator is 20.9% more than in February of this year. The solid sales momentum indicates growing customer confidence and stable interest in the brand's model range. It is noteworthy that the preferences of buyers were divided between several models at once - each of them had its own audience.

Sales leaders: the optimal choice in each category

In March, the Arrizo 6 Pro sedan was the most popular car - 261 cars found their owners, which accounted for 39.6% of CHERY's monthly sales. This figure is 42.5% more than a month earlier. Modern design, high technology and a balanced price made this model the most affordable choice for those who value comfort in everyday life.

The Tiggo 7 Pro, which combines functional comfort and advanced technologies, sold 220 units, which is 33.3% of sales in March. This car continues to strengthen its position as one of the most popular SUVs in its segment.

The compact but roomy Tiggo 2 Pro was purchased by 136 buyers (20.6%). This model is an ideal choice for city trips and an active lifestyle.

The flagship versions - Tiggo 8 Pro and Tiggo 8 Pro Max - took their place among those who choose maximum comfort and technological convenience. In March, 43 of these cars were sold (6.5%).

CHERY on the map of Uzbekistan: sales geography

The city of Tashkent was again the most active region - 32.7 percent of all CHERY cars sold in March were sold here. The next places were taken by the Samarkand region with 13.6 percent and the Kashkadarya region with 10.3 percent. Navoi and Bukhara regions also entered the top five with indicators of 8.3 percent and 8.2 percent, respectively. The rest of the sales are distributed throughout the country (26.9%), which indicates the widespread popularity of the brand and the wide interest in it.

Who is choosing CHERY: buyer profile

The gender distribution remains stable: 69% of buyers are men, but the share of women is also growing and amounted to 31% in March. This indicates that CHERY is perceived as a universal brand suitable for drivers with different priorities and lifestyles.

By age, customers aged 30 to 49 show the highest activity: 33.3 percent in the 30-39 age group, and 32.9 percent in the 40-49 age group. This is an audience focused on reliability, functionality, and modern technologies. Buyers aged 50-59 also accounted for a significant share (17.4 percent), while young people under 29 represented 10 percent of the total number of customers. Interest in the brand is also observed among the older generation - the share of buyers over 60 was 6.4 percent.

The results of March confirm that the CHERY brand continues to strengthen its position in Uzbekistan. A wide range of models, technological convenience, an optimal ratio of price and quality, as well as a reliable location in the regions make CHERY one of the main players in the country's automobile market. Interest in the brand is growing along with customer confidence.

Sales of HAVAL brand cars are growing steadily

In March 2025, 461 HAVAL (Great Wall Motor) cars were sold in Uzbekistan, which is 15.2% more than in February. The presence of stable demand for the brand's models confirms the high level of confidence of buyers. Which models are in the most demand and which regions have the most active sales? Let's look at the details.

In March 2025, HAVAL M6 retained its leadership in sales - the number of crossovers sold amounted to 217 units, which accounted for 47.2% of the total sales volume of this brand. This car attracts with its comfort, spaciousness and an acceptable set of options. Those who appreciate convenience in everyday use and affordability in ownership and maintenance will choose it with pleasure.

HAVAL JOLION took second place in the rating - 155 cars sold (33.7 percent). This crossover, designed for urban environments, combines unique capabilities in terms of modern design, maneuverability and technology. The third place was taken by the HAVAL H6 with 46 units sold (10.0 percent) - a model with a high level of comfort and advanced safety systems.

Haval DARGO, which has high cross-country ability, power and brutal appearance, was chosen by 36 car enthusiasts. Thanks to durable materials, intelligent safety systems and high ground clearance, this SUV proved to be a universal solution for various operating conditions and was able to satisfy the needs of even the most demanding drivers.

In March, GWM WINGLE 7 was purchased by 7 buyers. The pickup continues to attract the attention of those who need a powerful and comfortable car. Its combination of load-carrying capacity, all-terrain capability, and economy makes it the most suitable choice for both business and active recreation.

The largest volume of sales of HAVAL brand cars in Uzbekistan fell on the capital - 31.7 percent of the total volume was sold in Tashkent. Bukhara region was in second place with a share of 17.6 percent, followed by Samarkand (9.6 percent), Navoi (9.1 percent), and Kashkadarya (8.7 percent) regions. The remaining regions accounted for 23.3 percent of sales.

The gender distribution among individuals shows that 73.4 percent of car owners are men and 26.6 percent are women.

Buyers aged 40-49 (32.8 percent) and 30-39 (31.0 percent) are most interested in HAVAL cars. The next places are occupied by the groups of 50-59 years (19.4 percent), 60-69 years (9.6 percent) and 18-29 years (6.5 percent). The number of buyers over 70 years old makes up 0.8% of the total number of buyers.

The results of March show that HAVAL brand cars continue to gain confidence in the Uzbek market. The optimal combination of advanced technologies, high levels of safety and comfort makes the brand one of the most attractive offers for car enthusiasts. HAVAL is an optimal choice for those looking for a reliable and modern car.