16.04.2026

The final of the New Uzbekistan Business Case Competition from ADM was held in Tashkent

On April 11, the final of the New Uzbekistan Business Case Competition took place in Tashkent, where students proposed their strategic solutions for business. The project has become a platform that unites education and industry around the objectives of the ADM group of companies.
The final of the international academic and practical competition New Uzbekistan Business Case Competition, which united students from different countries and top business companies, was held at a high level at the New Uzbekistan University.
The project has become one of the largest educational initiatives in the region, where the university environment directly interacts with real business, and students work on problems with practical application.
The competition started on February 14 and in a short time turned into a large-scale international platform. More than 230 teams from six countries took part in it, including the USA, Germany, China, Kazakhstan, Turkey, Azerbaijan and Uzbekistan. Over the course of several weeks, participants went through qualifying stages, working on cases based on real business problems.
This format enabled students to develop strategic thinking, analytical skills and the ability to make decisions in conditions that were as close as possible to the real business environment.

The competition was based on the case of the ADM group of companies. Participants had to propose a development strategy covering several areas at once - export, production, logistics, finance and customer experience.
Thus, the task was not in a separate analysis, but in creating a holistic business development model.

The task required an integrated approach - participants developed solutions that took into account:
● production and its scaling;
● logistics and supply chain optimization;
● financial instruments and product availability;
● development of a service network;
● brand positioning and competitive environment.


Many teams presented not individual initiatives, but systemic models of business transformation aimed at sustainable growth of the company.
Thus, the Curious Hunters team proposed scaling ADM beyond the domestic market through the development of the export of auto components, in particular wiring harnesses, with entry into the Kazakhstan market and integration into international supply chains. The strategy also considered the development of regional infrastructure and the introduction of Islamic finance instruments to stimulate demand.
The Espresso Consulting team focused on long-term business sustainability, proposing to develop engineering competencies in the segment of hybrid and electric cars, as well as create a digital ecosystem that unites cars, services and partner products. Special attention was paid to generating regular revenue through subscription and financial services.
The Paper Planes team presented a strategy for transforming ADM into a full-fledged integrated holding, where production, sales, finance and service work as a single system. Key areas include developing export expansion, strengthening financial instruments as a sales driver and improving customer experience.
The Et Cetera team proposed a growth model through the development of human capital, including the creation of an engineering academy to train its own specialists. According to the participants, this will speed up the localization of production, reduce dependence on imports and ensure the sustainable development of the company.



Another strategic approach focused on exploiting the current “window of opportunity” in the electric vehicle market. Participants proposed accelerating the launch of hybrid and electric models, while simultaneously strengthening the service network, optimizing logistics and localizing key components to improve business efficiency.
At the end of the final, the winners were:
1st place – Webster University – 100 million soums;
2nd place – British Management University – 55 million soums;
3rd place – Nazarbayev University – 30 million soums.
The winners noted that participation in the competition was an opportunity for them to work with real business problems:
“We are sincerely pleased to become the winners of the competition. While working on the case, we developed a comprehensive strategy for the ADM group of companies, covering both export areas and the domestic market. As part of the solution, we proposed initiatives to scale production, develop human resources and gain a deeper understanding of the structure and dynamics of the automotive market. This experience became for us not only a professional challenge, but also an opportunity to apply knowledge in practice.”
The final also included discussions with international experts on the future of business education in the era of artificial intelligence.


Throughout the competition, participants interacted with representatives of top companies, including McKinsey, Boston Consulting Group, Mastercard and KPMG, gaining practical experience and expanding professional connections.



The New Uzbekistan Business Case Competition confirmed that modern education can be directly related to business. For students, this is an opportunity to gain real experience and reach an international level. For business – access to new ideas and the formation of a personnel reserve.


Such initiatives create a new professional environment in which knowledge is immediately transformed into solutions, and students become part of the future of the economy.